Welcome to the Consumer Behavior and Marketing Lab

We are a dynamic research center at the University of Minnesota focused on understanding consumer behavior through the lenses of economics, psychology, and behavioral economics. Our work aims to unravel the complexities of decision-making, providing deep insights into how consumers make choices, respond to marketing, and interact with products and services.

We combine experimental methods with real-world data to produce high-quality, actionable findings for both academic advancement and practical application.

Join Us

Whether you're a student eager to contribute to groundbreaking research, a business professional seeking consumer insights, or a collaborator from academia, there are many ways to get involved with our lab. We welcome partnerships, internships, and opportunities to share our findings with the broader community.