At the Consumer Behavior and Marketing Lab, our mission is to advance the understanding of consumer behavior by leveraging the principles of economics, psychology, and behavioral economics. We are committed to conducting rigorous, evidence-based research that sheds light on how individuals make choices in the marketplace. Through our work, we aim to provide actionable insights that inform marketing strategies, enhance consumer well-being, and contribute to the development of more effective, ethical business practices. Our goal is to bridge academic research and real-world applications, fostering collaboration between scholars, students, and industry leaders to create meaningful impact in the field of consumer behavior.